RAY, Finnish Slot Machine Association and Playtech launch the new service
As of today, Finnish players will have at their disposal a new online gambling service, released jointly by state operator, RAY, Finland’s Slot Machine Association and software provider, Playtech. Playtech was granted the contract by RAY in May this year, which led to the launch of this platform, fully in line with the Finnish regulatory environment.
An online gambling domain operated by RAY, Ray.fi, will have over 150 games on offer, such as slots (including Playtech branded slots: Iron Man and Pink Panther), traditional casino table games, and local content, JokeriPokeri and Tuplapotti.
There will also be seven different formats of online poker in the domain’s offering, along with the ability to share tournaments between the online environment and RAY’s gaming locations, such as Grand Casino Helsinki.
As per responsible gaming features, there is age and online identity verification from the Finnish Population Register as well as other limits set by the Finnish regulator. But apart from this, players are enabled to set their own gaming limits, and they are allowed to access a unique tool ‘Playscan’ which will help the analyze and monitor their personal gaming activity.
“It has been a close collaboration between Playtech and ourselves as we have worked to develop the very best online gaming environment for Finnish players under what is a new regulatory environment,” said Kari Hyttinen, Head of RAY Internet gaming operations.
“With our very strong focus on responsible gaming, we have been pushing the frontiers of technology and integration through this process. Playtech has delivered innovative solutions to achieve these and we can now offer our players market-leading content in a controlled environment that is fully consistent with our core values and controls,” she added.
On the other side, Playtech CEO Mor Weizer said: “Responsible gaming is a key feature of regulated markets and RAY has consistently been at the forefront of best practice and setting the highest standards.
“We have developed innovative solutions to what were complex requirements and are delighted to deliver a complete solution for RAY and industry-leading content for their Finnish players.”